{This bar and restaurant is a project we designed and brought to life alongside Mac Donald General Contractor and my business partner, designer Noah Johnson. Together, we handled every detail from floor plans/licensing and project management to the final build and back of house implementation, delivering a fully realized, ready-to-roll business from the ground up. We handed off the project to the owner once the general design was done in which some of our guidance was unfortunately not used in the final branding, lighting design, and decorating. Those unused elements are shown in the “Read More” section.}

{Olde Gold Beer is a child of culinary adventure and good friends who like quality. With designer Noah Johnson leading the charge on the standout branding, and Theo Kirkham-Lewitt guiding our marketing strategy, we brought the team together to create a beer that not only tastes great and looks sharp but also tells a story through fun, creative content.}

{Cloister Watch Company, based in New York City, takes a distinctive approach to bespoke timepieces, remastering existing watches with taste and originality. This isn’t a brand where you simply click “buy.” After all, how do you market an item that is truly one-of-a-kind? We redirected Cloister as more than a watchmaker or a shop — it’s a home for the deeper celebration of design and craftsmanship; a taste-making space you want to belong to and learn with.}

{Our boxing gym recently rebranded, which inspired us to explore athletic and boxing graphics as a fun design challenge. We drew from 1970s boxing and sports design, adding a contemporary edge; because done right, a boxing gym is basically a platform to have an athletic streetwear brand. Here are a few ideations, with more detailed iterations at the ready.}