{CountDown Boxing Club is a Los Angeles boxing gym run by four dedicated coaches, located in a mini mall off the busy La Brea corridor. When the team announced plans to rebrand and expand their space, Emmett, a regular member, saw an opportunity to contribute design concepts that matched their evolving vision. These are ideations with full looks on request — fun was had with more to come. We drew from 1970s boxing and sports design, adding a contemporary edge; because done right, a boxing gym is basically a platform to have an athletic streetwear brand. We put some basic “Tee” together as a reference of basic merch the gym can sell.}