Tune of the Week
Olde Gold Beer
STRATEGY, MARKET, SLOGAN
Every great brand has a great tagline and brand story. Theo Kirkham-Lewitt, with over a decade of experience in marketing and copywriting, came up with several strong options but, one stood out as pure genius. His marketing insight shaped the foundation of our brand narrative. With that solid framework in place, we’re able to build and experiment with confidence.
CONCEPT TO PRODUCT
We set out to create an aesthetic that would feel like the brand has been around as long as the other big macro brands we're so familiar with - but one that kept it's style. Luckily we were able to trademark a name that's classic in nature in which Designer Noah Johnson could bring to life. He put this logo together to emphasize historical context and give the brand the vibe that it's been here a long time. His exquisite talent is immeasurable and with his interest in historic design he nailed the execution.
OPENING CAMPAIGN
With our first campaign I wanted to capture the current state of beer; this familiar, antiquated, unexciting thing we all think we know way too well. The goal was to give it energy and a narrative through-line by emphasizing the “Golden Moments” that personify real beer experiences. These moments are meant to feel organic pulled from the thoughts and stories of everyday beer drinkers, someone’s grandpa perhaps or someone at the bar talking at you unprovoked. I focused on building the setting and cast alongside Theo and the brand narrative, while Director Alexander Gilbert brought it all to life.
BEER
Over the past five years, beer has largely been on the back burner; steady, familiar, and rarely reinvented, much like a loyal old grandpa. We wanted to create something different: a beer with a low ABV but full of flavor, filling a gap in the market and giving this timeless friend a fresh twist. And yes, it’s genuinely good!