CREATIVE
DIRECTION
OLDE GOLD BEER
CONCEPT TO PRODUCT
I had no idea how hard it would be to Trademark something - Luckily we were able to get something classic in nature that Designer Noah Johnson could bring to life. He put this logo together to that emphasizes historical context and give the brand the vibe that its been here a long time.
STRATEGY, MARKET, SLOGAN
Every great brand has a great Slogan or Tagline, Theo Kirkham-Lewitt, with many years of marketing experience and copywriting came up with a few that were hard to choose from but one stood out. Gold is precious, and so is your time and money so...
OPENING CAMPAIGN
I wanted to capture the current look of Beer and personify it; this antiquated, not exciting, old thing we already know all about. To give it a drive and a narrative through-line, Theo Kirkham-Lewitt designed our Copy structure - we wanted to make sure we drove home "Golden Moments" of personified Beer experiences. The moments are organic, we just put the setting together and let Director Alexander Gilbert give it life.
BEER
Over the last 5 years Beer has gone on back burn; it's consistent and has been around forever with no real reinvention, kind of like grandpa. We wanted to develop a beer that has a low ABV but rich with flavor giving this old loyal friend a new twist. And it's good!