Tune of the Week
Olde Gold Beer
STRATEGY, MARKET, SLOGAN
Every great brand has a great tagline and brand story. Theo Kirkham-Lewitt, with over a decade of experience in marketing and copywriting, came up with several strong options—but one stood out as pure genius. His marketing insight shaped the foundation of our brand narrative. With that solid framework in place, we’re able to build and experiment with confidence.
OPENING CAMPAIGN
I wanted to capture the current state of beer—this familiar, antiquated, unexciting thing we all think we know way too well already. The goal was to give it energy and a narrative through-line by emphasizing the “Golden Moments” that personify real beer experiences. These moments are meant to feel organic—pulled from the thoughts and stories of everyday beer drinkers, someone’s grandpa perhaps. I focused on building the setting and cast alongside Theo and his brand structure, while Director Alexander Gilbert brought it all to life.
CONCEPT TO PRODUCT
We set out to create an aesthetic that would feel like the brand has been around 100 years. Luckily we were able to trademark a name that's classic in nature in which Designer Noah Johnson could bring to life. He put this logo together to emphasizes historical context and give the brand the vibe that its been here a long time. His exquisite talent is immeasurable and with his interest in historic design he nailed the execution.
BEER
Over the last 5 years Beer has gone on back burn; it's consistent and has been around forever with no real reinvention, kind of like grandpa. We wanted to develop a beer that has a low ABV but rich with flavor giving this old loyal friend a new twist. And it's good!